Bally is a company of deep heritage and youthful vigour. It is an urban brand in its widest definition: historically the choice of the bourgeoisie, Bally was later embraced by independent stylish women and businessmen as well as by hip-hop artists from Slick Rick and Doug E. Fresh to J. Cole. The brand ethos always returns to that moment of joy and humour when Carl Franz Bally brought home a dozen pairs of shoes for his wife, in the hope that one pair would fit her. A moment of luxury and happiness.

Bally is a member of the Fashion Pact, a pledge to work towards sustainable goals in climate, biodiversity and oceans.